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In 2003, Burberry Fragrances launched Burberry Brit for Women & Men. In true British style, Burberry celebrated the individual and introduced a fragrance that embodies a person rather than abstract emotional concept. Embodying the spirit of Burberry and its modern British style, the Burberry Brit Woman and Man are refreshingly unpretentious, stylish without effort and have a confidence that can only come from authenticity.