Over the past 35 years, Eternal has witnessed the evolution of the market of the cosmetic and fragrance industry. For the current position we have accomplished so far, our role is apparent.  Eternal has not only fortify the brand's equity, but has also acquired a flattering reputation in the industry. All these achievements are impossible without our business partners' support as well as the contribution from our loyal staff.

To accustom to the thriving economic and social environment in China, we ought to stay innovative and revolutionary in order to maintain a high level of competence. Over the years, Eternal has been fulfilling its principle – to enhance living quality through quality products. We strive to be the best & professional Beauty and Eyewear Brand Management in Hong Kong and China.

The reason that Eternal is the forerunner in this industry does not only attribute to the brands we represented, but also to the business values and philosophy we endorsed. The following spirits, " Enthusiasm, Trust, Efficiency, Responsibility, Neutral, Authenticity and Listening " , lead the core value of Eternal. These guiding principles will continue to steer us towards an unobstructed and translucent business direction, and eventually, enable us to become one of the most crucial and impeccable company in the industry.

To bridge the void between the brands and Chinese consumers, we do not just operate the brands we represent in this market, but we also need to optimize the value of the brands to our end users. Through the vision " One Team One Goal " , Eternal has been committing to value and respecting our staff. To amplify wealth and opportunities for our partners, to serve our customers with the finest products, to create a healthy and remarkable life for our employees, and last but not least, to nurture a harmonic future for all parties in the society.