{"id":14667,"date":"2025-08-19T12:00:00","date_gmt":"2025-08-19T12:00:00","guid":{"rendered":"https:\/\/eternal.hk\/press-release\/brand-news\/introducing-the-mcm-collection-a-celebration-of-adventure-individuality-through-fragrance-where-luxury-meets-adventure-the-essence-of-self-expression\/"},"modified":"2026-04-28T02:47:50","modified_gmt":"2026-04-28T02:47:50","slug":"introducing-the-mcm-collection-a-celebration-of-adventure-individuality-through-fragrance-where-luxury-meets-adventure-the-essence-of-self-expression","status":"publish","type":"brand-news","link":"https:\/\/eternal.hk\/zh-hant\/press-release\/brand-news\/introducing-the-mcm-collection-a-celebration-of-adventure-individuality-through-fragrance-where-luxury-meets-adventure-the-essence-of-self-expression\/","title":{"rendered":"&#8220;INTRODUCING THE MCM COLLECTION: A CELEBRATION OF ADVENTURE &#038; INDIVIDUALITY THROUGH FRAGRANCE Where Luxury Meets Adventure: The Essence of Self-Expression&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14667\" class=\"elementor elementor-14667 elementor-14467\" data-elementor-post-type=\"brand-news\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a17ed5 e-flex e-con-boxed e-con e-parent\" data-id=\"9a17ed5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93180ca elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"93180ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: start;\"><span style=\"color: #000000; font-size: 12pt;\" data-sheets-root=\"1\"><span style=\"font-size: 12pt;\">The MCM Fragrance Collection whisks you into a wondrous cast of characters, each as bold as they are endearing, bearing tales of strength, wisdom, and whimsy. Inspired by MCM\u2019s iconic leather animals, these six Eau de Parfums offer a spritz of spirited adventure, each an ode to playful self-discovery.<br \/><br \/><\/span><span style=\"font-size: 12pt;\">THE SCENT: SIX SIGNATURE EAU DE PARFUMS, INFINITELY YOU<\/span><span style=\"font-size: 12pt;\"><br \/>Collaborating with a team of world-renowned perfumers from dsm-firmenich, MCM has crafted six unique fragrances made from sustainably sourced ingredients. Each fragrance celebrates a distinct facet of character, inviting wearers to explore the undiscovered part of their personality through the art of layering and experimentation.<br \/><\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1dd53 elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget elementor-widget-image\" data-id=\"7c1dd53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/eternal.hk\/wp-content\/uploads\/2025\/08\/MCM_CPS_Collection_bleed_1_5-1_converted-768x512.jpg\" class=\"attachment-medium_large size-medium_large wp-image-14512\" alt=\"\" srcset=\"https:\/\/eternal.hk\/wp-content\/uploads\/2025\/08\/MCM_CPS_Collection_bleed_1_5-1_converted-768x512.jpg 768w, https:\/\/eternal.hk\/wp-content\/uploads\/2025\/08\/MCM_CPS_Collection_bleed_1_5-1_converted-300x200.jpg 300w, https:\/\/eternal.hk\/wp-content\/uploads\/2025\/08\/MCM_CPS_Collection_bleed_1_5-1_converted-1024x683.jpg 1024w, https:\/\/eternal.hk\/wp-content\/uploads\/2025\/08\/MCM_CPS_Collection_bleed_1_5-1_converted-1536x1024.jpg 1536w, https:\/\/eternal.hk\/wp-content\/uploads\/2025\/08\/MCM_CPS_Collection_bleed_1_5-1_converted-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":14512,"template":"","meta":{"_acf_changed":false},"brand-news-category":[147],"cp-year":[148],"class_list":["post-14667","brand-news","type-brand-news","status-publish","has-post-thumbnail","hentry","brand-news-category-product-launch","cp-year-148"],"acf":[],"_links":{"self":[{"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/brand-news\/14667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/brand-news"}],"about":[{"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/types\/brand-news"}],"version-history":[{"count":1,"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/brand-news\/14667\/revisions"}],"predecessor-version":[{"id":14669,"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/brand-news\/14667\/revisions\/14669"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/media\/14512"}],"wp:attachment":[{"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/media?parent=14667"}],"wp:term":[{"taxonomy":"brand-news-category","embeddable":true,"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/brand-news-category?post=14667"},{"taxonomy":"cp-year","embeddable":true,"href":"https:\/\/eternal.hk\/zh-hant\/wp-json\/wp\/v2\/cp-year?post=14667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}