As a leader in China’s fragrance industry driving sustainable development, Eternal Beauty Holdings Limited (“Eternal Beauty” or the “Group”; stock code: 6883.HK) today announced the launch of “Green is Eternal,” Hong Kong’s first rinse-free recycling program for fragrance and skincare cosmetics. The initiative works hand in hand with customers to build a greener, more eco-friendly ecosystem.

The program has brought in local recycling startup The Loops Hong Kong (“The Loops”) as its strategic partner. By leveraging advanced recycling equipment and a well-established processing system, the initiative introduces a breakthrough approach—rinse-free recycling. Customers no longer need to wash out bottles or disassemble components. Instead, they simply hand over used fragrance bottles or skincare cosmetics containers to store staff for collection. The materials are then sent to The Loops’ Hong Kong facilities for processing and ultimately transformed into recycled resources—lowering the barrier to recycling and making participation far more convenient.

Hong Kong’s first rinse-free recycling program

“Green is Eternal” is built on two key advantages: rinse-free and all brands. It greatly simplifies the recycling process—customers do not need to wash away any residue left in the bottles, nor do they need to remove decorative elements from packaging. Eligible glass or plastic bottles can be handed directly to store staff at designated Eternal Beauty locations to complete the recycling process.

The eligible recycling scope includes fragrance bottles, skincare product bottles, home fragrance bottles, and cosmetics packaging from various brands. Excluded from the program are personal care products (such as shampoo and hair-care products, body wash, body-care products, aerosol spray containers, and makeup tools), as well as fragrance bottles with a capacity of less than 10ml.

To encourage widespread public participation, the program features an incentive mechanism: for every eligible fragrance or skincare cosmetics bottle recycled, customers receive an electronic stamp. After collecting 10 electronic stamps, they can redeem them for a shopping voucher.

The program is already up and running at the Group’s eight outlets and offices across Hong Kong. The Group has also provided dedicated environmental recycling training for frontline staff to ensure the recycling process is standardized, efficient, and seamlessly woven into everyday customer service. Throughout the year, the Group will collaborate with a local charity to host recycling facility tours, guiding the public and students through the inner workings of recycling operations—raising environmental awareness and helping cultivate lasting recycling habits.