Eternal Group made its debut at the 16th Esxence – The Art Perfumery Event, held in Milan in June 2026, as an official partner of the exhibition. The Group introduced The Eternal Path to China, a four-day programme designed to help international fragrance brands gain deeper insights into China’s fragrance market, while reinforcing Eternal Group’s strategic role in connecting international brands with Chinese consumers.
The programme brought together a range of professional partners, including Invest Hong Kong, the Hong Kong Productivity Council, EXPERIENCE 11, Xuelei Fragrance Museum, environmental organisation The Loops HK and PwC. Through a series of sharing sessions, these partners contributed practical perspectives on market entry, local operations and industry development, helping participating brands develop a more comprehensive understanding of opportunities in China.
Centred on the flagship seminar, Paving the Way to China’s Fragrance Market, the programme also featured six industry-focused sharing sessions, one-to-one professional consultations and the launch of the China Market Entry Blueprint. The four-day programme attracted more than 100 participants from fragrance brands, distributors, manufacturers, media and related industries. More than half expressed strong interest in opportunities across Mainland China and Hong Kong, reflecting growing international attention towards the development potential of China’s fragrance market.
The Eternal Path to China marks the beginning of a long-term collaboration between Eternal Group and Esxence. Looking ahead, Eternal Group will continue to work closely with professional partners and government bodies to support more international fragrance brands in establishing a presence in Hong Kong, while leveraging the city’s strengths as an international hub to further expand into the China market.
