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Business Partnerships

ETERANL GROUP

China Fragrance & Beauty Group

Over 70 International Brands

Since 1987, Eternal Beauty Holdings Limited has established a strong presence in China’s fragrance and beauty market. The Group operates across the product distribution and market deployment of 76 international brands in six categories: fragrances, colour cosmetics, skincare, personal care, eyewear and home fragrance. Its sales network spans more than 400 cities across China, comprising over 7,400 online and offline points of sale.

 

Based on 2023 retail sales, the Group is the largest perfume group in China (including Hong Kong and Macao), apart from brand-owner perfume groups. Leveraging deep market insight, an extensive sales network and brand management capabilities, the Group continues to advance the long-term development of international brands in the China market.

Brand Portfolio

Business Enquiries

For enquiries regarding the Group’s business or any of the brands listed above, please contact:
info@eternal.hk

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Eternal Beauty Holdings Limited (Stock Code: 6883.HK) is the largest perfume group (apart from brand-owner perfume groups) in China, Hong Kong and Macao in terms of retail sales in 2023*. The Group has a large and diversified brand portfolio spanning perfumes, colour cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, Eternal Beauty conducted product distribution and market deployment for 76 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier.