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Sustainability
To reduce energy consumption, we have implemented a series of corporate policies that promote environmental responsibility while maintaining a comfortable and productive workplace. We are progressively replacing conventional lighting with LED fixtures to enhance energy efficiency. Lighting is also partially switched off during lunch hours and after office hours to minimise unnecessary usage.
In addition, we actively support WWF Hong Kong’s Earth Hour campaign by switching off lights on our outdoor advertising billboards, reinforcing our commitment to collective climate action.
Climate change is a critical challenge that demands collaborative efforts across all industries to mitigate its To mitigate the environmental impact, the “Green is Eternal” rinse-free recycling program for fragrance and skincare cosmetics was launched in April 2026 in collaboration with The Loops Hong Kong, a Hong Kong recycling start-up. Supported by advanced technology, the innovative initiative enables a genuinely hassle-free approach, customers can recycle without rinsing their bottles.
As an all-brands-accepted program, it also features a reward scheme that encourages customers to return bottles at our stores, making sustainable behaviour simple, accessible, and rewarding.
To foster an inclusive and supportive workplace, we joined hands with Hong Kong Family Welfare Association to launch the Employee Assistance Program, providing professional support for employees’ social and mental wellbeing.
We place strong emphasis on employee wellbeing through a range of initiatives that support both physical and mental health. Eternal Wellness Retreat and Gala was hosted in March 2026 at Macao, offering diverse wellness activities that encouraged employees to relax, recharge, and reconnect.
We also organise health check programmes to help employees better understand and proactively manage their health.
To support our customers in curating an exceptional, refined lifestyle, we connect them with internationally renowned brands through a dependable, well‑managed supply chain.
Our team also provides market insights and localisation support to help brand partners align their product offerings with applicable local laws, regulations and consumer expectations. By combining operational rigor with deep market experience, we facilitate smooth product launches and help our partners build and maintain long‑term trust in the local marketplace.
With a broad brand portfolio and diversified product categories, we design a seamless customer journey across online and offline channels, from initial discovery through to purchase. Each touchpoint is intended to be intuitive, engaging, and consistent with our positioning in the premium beauty and fragrance segment.
Our retail stores are carefully planned and presented to offer an immersive environment that encourages customers to explore at their own pace in an atmosphere of luxury and care. Perfume Box, our self‑operated retail brand and curated concept featuring international niche fragrance brands, further enhances this journey by providing a focused and distinctive selection tailored to evolving customer preferences.
We actively support the communities in which we operate through donations, participation in charity events and ongoing engagement initiatives. For six consecutive years, we have been recognised by the Hong Kong Council of Social Service under the Caring Company Programme, affirming our commitment to responsibility, compassion and impact. We have also attained the ESG Care Badge awarded by the Institute of ESG and Benchmark.
Beyond recognition, we have launched multiple programmes to extend care and warmth to those in need. Looking ahead, we will continue to broaden our support for diverse beneficiary groups and help foster a more harmonious and inclusive community built on shared respect, empathy and long‑term care.
As an established industry player for more than 40 years, we are committed to bringing the art of fragrance to a broader audience. We aim to deepen public understanding of fragrance through accessible education and to highlight its meaningful, positive influence on everyday well-being, particularly mental health.
We believe scent can deliver emotional value, enhance personal expression, and support individuals in managing stress. Through our initiatives, we encourage people to experience fragrance not only as a product, but also as a source of comfort and mindful connection.
To further strengthen the fragrance ecosystem, we founded an association that brings together industry leaders, socialites, scholars and other key stakeholders. Together, we exchange market intelligence, emerging trends and best practices, helping to shape a more informed and forward‑looking industry.
We also publish the Fragrance White Paper annually, providing statistics and insights for both industry participants and the public. By clarifying market dynamics and consumer trends, we contribute to the sustainable, long‑term development of the fragrance sector as a whole.
