Product Launch
19 August 2025

“INTRODUCING THE MCM COLLECTION: A CELEBRATION OF ADVENTURE & INDIVIDUALITY THROUGH FRAGRANCE Where Luxury Meets Adventure: The Essence of Self-Expression”

The MCM Fragrance Collection whisks you into a wondrous cast of characters, each as bold as they are endearing, bearing tales of strength, wisdom, and whimsy. Inspired by MCM’s iconic leather animals, these six Eau de Parfums offer a spritz of spirited adventure, each an ode to playful self-discovery.

THE SCENT: SIX SIGNATURE EAU DE PARFUMS, INFINITELY YOU
Collaborating with a team of world-renowned perfumers from dsm-firmenich, MCM has crafted six unique fragrances made from sustainably sourced ingredients. Each fragrance celebrates a distinct facet of character, inviting wearers to explore the undiscovered part of their personality through the art of layering and experimentation.

Eternal Beauty Holdings Limited
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