Ms. Lam King (林荊), joined our Group since December 1999. She was appointed as a Director on July 10, 2024 and was re-designated as an executive Director on July 12, 2024. She is also chief executive officer of our Group and is primarily responsible for overall operational management of our Group. Ms. Lam is also a director of B&E China, our joint venture company.
Since joining our Group, Ms. Lam has held various positions across different business divisions of our Group. From December 1999 to February 2005, she was a business administrator responsible for our Group’s business administration. From March 2005 to September 2007, she was appointed as operation manager overseeing the overall operations in mainland China. From October 2007 to February 2011, she served as brand development and management director of our Group overseeing all aspects of product lifecycle and developing product initiatives. She became vice president of our Group in March 2011 and then senior vice president of our Group in February 2018 overseeing the business in Hong Kong and mainland China including internal operations and customer relations and spearheaded the development of our Group’s back-end functions including supply chain management, digital transformation and digital marketing initiatives.
Ms. Lam has over 20 years of profound managerial experience in our Group and a comprehensive understanding of the perfume, skincare, cosmetics industry. She was the Brand Alliance vice chairperson of the 27th China Beauty Expo in 2023, the vice chairperson and endorsement officer of Online China Beauty Expo in 2022, special strategic supporting enterprise representative of Chinese Cosmetics Retail Expo in 2021, and the Brand Alliance vice chairperson of the 26th China Beauty Expo in 2021.
Before joining our Group, from February 1997 to August 1999, Ms. Lam worked at Easewell Industrial Ltd., a household products manufacturer, as marketing and sales co-coordinator responsible for marketing and sales.
Ms. Lam obtained a bachelor’s degree of arts in business studies from City University of Hong Kong in November 1998.
