Ms. Lam King (“Ms. Lam”) joined the Group since December 1999. She was appointed as a Director on 10 July 2024 and was re-designated as an executive Director on 12 July 2024. She is also the Chief Executive Officer of the Group and is primarily responsible for overall operational management of the Group. Ms. Lam is also a director of B & E China Holdings Limited, a joint venture company of the Group.
Since joining the Group, Ms. Lam has held various positions across different business divisions of the Group. From December 1999 to February 2005, she was a business administrator responsible for the Group’s business administration. From March 2005 to September 2007, she was appointed as operation manager overseeing the overall operations in Mainland China. From October 2007 to February 2011, she served as brand development and management director of the Group overseeing all aspects of product lifecycle and product initiatives. She became vice president of the Group in March 2011 and then senior vice president of the Group in February 2018 overseeing the business in Hong Kong and Mainland China, including internal operations and customer relations and spearheaded the development of the Group’s back-end functions including supply chain management, digital transformation and digital marketing initiatives.
Ms. Lam has over 20 years of profound managerial experience in the Group and a comprehensive understanding of the perfume, skincare and cosmetics industries. She was the Brand Alliance vice chairperson of the 27th China Beauty Expo in 2023, the vice chairperson and endorsement officer of Online China Beauty Expo in 2022, the special strategic supporting enterprise representative of Chinese Cosmetics Retail Expo in 2021, and the Brand Alliance vice chairperson of the 26th China Beauty Expo in 2021.
Before joining the Group, from February 1997 to August 1999, Ms. Lam worked at Easewell Industrial Ltd., a household products manufacturer, as marketing and sales co-coordinator responsible for marketing and sales. Ms. Lam obtained a Bachelor’s degree of Arts in Business Studies from City University of Hong Kong in November 1998.
