Eternal Group — a leading authority in the Asia-Pacific luxury beauty and fragrance industry, has been committed to pioneering cutting-edge fragrance aesthetics. The group has proudly announced its first-ever collaboration luxury department store Lane Crawford, meticulously creating an exclusive boutique fragrance section within its Harbour City, Tsim Sha Tsui location. This dedicated area will resemble a condensed “luxury niche perfume street,” allowing fragrance enthusiasts to explore four legendary brands -Atkinsons, Clive Christian, Memo Paris, and SOLFÉRINO – all in one stop. This exclusive zone is set to grandly unveil on February 2, 2026, adding a must-visit destination to Hong Kong’s luxury retail landscape.
This collaboration marks a significant milestone in Eternal Group’s deep cultivation of the niche fragrance market and gathers internationally renowned high-end fragrance brands in a dedicated zone in Lane Crawford. The design concept is thoughtfully crafted, seamlessly connecting the four brands’ individual counters to evoke the leisurely atmosphere of strolling through Paris’s Left Bank and London’s boutique districts. It offers customers an effortless journey through diverse fragrance stories and artistic expressions.
