Mr. Lau Kui Wing (劉鉅榮), founder of our Group, was appointed as a Director on January 9, 2024 and re-designated as an executive Director on July 12, 2024. He is also the chairman of our Board and is primarily responsible for formulating the overall strategic planning and business direction of our Group. Mr. Lau is also a director of certain of our subsidiaries, namely Eternal BVI, Excellent Fareast, Eternal China, Eternal Far East, Moral Happiness, Talent Crown, Eternal China Trading and Eternal Shanghai Trading, and a director of B&E China, our joint venture company. Mr. Lau is the father of Ms. Lau Wing Yin, our executive Director and Mr. Lau Andy Wing Hang, non-executive Director.

Mr. Lau has over 40 years of extensive experience in perfume agency sales, retail, and brand operations management. Prior to founding our Group, from August 1972 to March 1988, he worked in Cathay Pacific Airways Limited with his last position as a chief purser. Eyeing on the absence of companies introducing imported perfumes into the PRC markets, Mr. Lau introduced international perfumes into China in 1988 through organizing a perfume boutique counter in a department store in Beijing. He has then devoted his full time to pursue his business in the perfume industry since 1988, and has successfully led us to become a leading perfume group in China (including Hong Kong and Macau).

Mr. Lau is an honorary chairman (榮譽會長) of The Cosmetic & Perfumery Association of Hong Kong Ltd. (香港化粧品同業協會). Mr. Lau was awarded the honor of “Outstanding Philanthropic Entrepreneur of the Year (奧納獎–傑出愛心企業家)” in 2021 and 2023, respectively.

Mr. Lau graduated from The Harrow E. T. School Hong Kong in August 1966.

Scan and Follow Eternal WeChat account