Memo Paris loves sun-drenched destinations, shorelines and the seaside, and for the very first time the House has chosen to celebrate a Provençal coastal treasure whose charm remains wonderfully preserved. Its name is Cap Camarat, and its vibration, its contours, its pine-clad hillsides, its majestic lighthouse illuminating the delectable Mediterranean, have inspired a fragrance like an invitation to the sun, like a caress of light upon the skin. Memo Paris thus claims a discreet jewel of the French Riviera as its own, a haven of unspoilt beauty at the very heart of the Côte d’Azur, where the power of nature unfolds with serene fullness. Head south with this enveloping and warm eau de parfum, as elegant as sunbathing on the pontoon of a sailing boat.