Versace announces Ding Yuxi as Global Fragrance Ambassador, unveiling a new campaign that captures his unapologetic, fiercely expressive energy. Together, the House and Ding articulate the full-bodied power of Versace fragrances, translating the complex, layered notes of Versace Pour Homme and Versace Bright Crystal into a definitive physical gesture.
FRAGRANCE FOR MEN
Versace Pour Homme
Passionate and distinctly sensual, Versace Pour Homme is a collision of the Mediterranean’s bright, heat-soaked energy and a deep, rebellious intensity. The raw, uncomplicated freshness of bergamot, citron, and neroli is subverted by the tactile, mineral-floral depth of clary sage and blue hyacinth—an uncompromising declaration of self.
FRAGRANCE FOR WOMEN
Versace Bright Crystal
An expression of pure, transfixing allure. The vivid, uninhibited freshness of pomegranate and yuzu clashes with the clarity of magnolia, peony, and lotus flower. Grounded by the deep sensuality of vegetal amber, it leaves an intoxicating, bodily trace. The fragrance is encased in a brilliantly clear, diamond-cut bottle—a symbol of absolute, undeniable glamour.
