Eternal Group, one of China’s largest perfume groups, in collaboration with LKF Concepts, have launched the “Where Spirits Collide” campaign. This series of innovative sensory experiences will take place December around Lan Kwai Fong.

The inspiration for the “Where Spirits Collide” campaign comes from the dual meaning of “Spirits” shared by LKF Concepts and Eternal Group, both the alcohol in beverages and the alcohol that carries scents in the perfumes. LKF Concepts aim is to spread joy through quality food and entertainment, where Eternal Group inspires the pursuit and enjoyment of an exquisite and beautiful life through its portfolio of premium perfumes.

Dr. Allan Zeman, Chairman of the Lan Kwai Fong Group, expressed, “This collaboration with Eternal Group showcases our pursuit of innovation and breakthrough ideas. ‘Where Spirits Collide’ is not only a creative project merging dining and fragrance art, but also a multi-sensory holiday experience. We hope this unique initiative allows the public to explore new forms of entertainment and feel a distinctly different Christmas atmosphere.“

Ms. Wendy Lau, Executive Director of Eternal Group, noted, “As pioneers in promoting fragrance culture, we continuously seek innovative ways to connect scent with lifestyle aesthetics. This collaboration features six selected international niche fragrance brands, including Atkinsons, Maison Noir, Memo Paris, Parfums de Marly and Trudon, along with our house brand, Santa Monica. Each product carries a unique brand story. We look forward to inviting consumers to discover their own signature scents through this aromatic journey.”