Climate change is a critical challenge that demands collaborative efforts across all industries to mitigate its To mitigate the environmental impact, the “Green is Eternal” rinse-free recycling program for fragrance and skincare cosmetics was launched in April 2026 in collaboration with The Loops Hong Kong, a Hong Kong recycling start-up. Supported by advanced technology, the innovative initiative enables a genuinely hassle-free approach, customers can recycle without rinsing their bottles. 

As an all-brands-accepted program, it also features a reward scheme that encourages customers to return bottles at our stores, making sustainable behaviour simple, accessible, and rewarding.

Scan and Follow Eternal WeChat account
Eternal Beauty Holdings Limited (Stock Code: 6883.HK) is the largest perfume group (apart from brand-owner perfume groups) in China, Hong Kong and Macao in terms of retail sales in 2023*. The Group has a large and diversified brand portfolio spanning perfumes, colour cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, Eternal Beauty conducted product distribution and market deployment for 76 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier.