Climate change is a critical challenge that demands collaborative efforts across all industries to mitigate its To mitigate the environmental impact, the “Green is Eternal” rinse-free recycling program for fragrance and skincare cosmetics was launched in April 2026 in collaboration with The Loops Hong Kong, a Hong Kong recycling start-up. Supported by advanced technology, the innovative initiative enables a genuinely hassle-free approach, customers can recycle without rinsing their bottles. 

As an all-brands-accepted program, it also features a reward scheme that encourages customers to return bottles at our stores, making sustainable behaviour simple, accessible, and rewarding.

Scan and Follow Eternal WeChat account