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Ms. Chan Soh Cheng

Ms. Chan Soh Cheng (“Ms. Chan”) was appointed as an independent non-executive Director on June 6, 2025. She is primarily responsible for supervising and providing independent judgment to our Board.

Prior to joining our Group, Ms. Chan worked as a managing director in Beautiful Tree (Shanghai) Ltd Company, a company engaging in distribution of fragrance and beauty products, from April 2019 to September 2021. Since May 2022, she worked as a president of Greater China in Swarovski (Shanghai) Trading Co., Ltd., responsible for the overall management of the company.

Ms. Chan graduated from Buona Vista Secondary School in Singapore in 1983.

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Eternal Beauty Holdings Limited (Stock Code: 6883.HK) is the largest perfume group (apart from brand-owner perfume groups) in China, Hong Kong and Macao in terms of retail sales in 2023*. The Group has a large and diversified brand portfolio spanning perfumes, colour cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, Eternal Beauty conducted product distribution and market deployment for 76 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier.