Fragrance is more than a fleeting note—it is an echo of memory, a language of emotion, and a whisper from the soul. This year, Eternal Group proudly presents the second edition of the International Fragrance Festival, themed “Behind The Scents,” in collaboration with Ztoryhome. An evocative celebration of olfactory artistry, this immersive experience brings together 13 distinguished global fragrance houses, each unveiling the stories and inspirations woven into their most captivating scents.

“Behind The Scents” transcends the conventional exhibition experience—it is a journey of self-dialogue. Each fragrance carries within it the perfumer’s inspiration, cultural heritage, or personal narrative. Step into this olfactory world, and let scent transport you to moments uniquely yours—perhaps a sun-drenched afternoon, or the lingering memory of an unforgettable voyage. Here, fragrance becomes a bridge connecting diverse cultures. With passion and dedication, Eternal Group has cultivated a platform for meaningful exchange. We invite perfume enthusiasts to explore brand stories and witness how the art of fragrance fosters community and celebrates inclusivity.

For the first time, the festival expands beyond personal fragrance, introducing luxurious home collections that transform living spaces into sanctuaries of scent. From the delicate embrace of a floral bouquet to the grounding warmth of woody accords, these creations invite fragrance to linger—not just on skin, but in the very air we breathe.