The

largest perfume group in China *

a position built on four decades of pioneering vision.

Eternal Beauty Holdings Limited is the largest perfume group (apart from brand-owner perfume groups) in China (including Hong Kong and Macau) in terms of retail sales in 2023.

Explore More About Us

For over four decades, Eternal Beauty Holdings Limited has been the definitive curator of luxury across Greater China. We bridge the world’s most iconic ateliers with the discerning modern consumer, enriching lifestyles through a portfolio of unparalleled prestige.

Explore More About Us

For over four decades, Eternal Beauty Holdings Limited has been the definitive curator of luxury across Greater China. We bridge the world’s most iconic ateliers with the discerning modern consumer, enriching lifestyles through a portfolio of unparalleled prestige.

Latest News

Eternal Beauty Holdings Announces First Full-Year Results Since Listing Net Profit Increases 7.2% Year-on-Year to RMB 243 Million Declares Final Dividend of HK6.0 Cents per Share

Eternal Group’s Self-Owned Retail Brand PERFUME BOX Four New Directly Operated Themed Stores Open in Prime Locations in Beijing, Shanghai, Shenzhen and Chengdu

Eternal Group Concludes Successful Debut of “The Eternal Path to China” at Esxence 2026 in Milan

Key Insights

years of distribution excellence 
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brands in the portfolio (1)
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points of sale (1)
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cities covered across China (1,2)
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CRM Database(1)
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Perfume Box
our self-owned retail stores(1)
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Note: (1) Date as of March 31, 2026 ; (2) Including Hong Kong S.A.R. and Macau S.A.R

The Eternal House

A Curated Universe of Icons

Beyond the art of perfume lies a wider universe of luxury, meticulously assembled into a singular portfolio. The Eternal House is not a mere collection of brands, but a carefully composed world of the world’s most sought-after names across:

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