Eternal Beauty Holdings Limited (“Eternal Beauty Holdings” or the “Group”) (Stock Code: 6883.HK), a pioneer in China’s fragrance industry, announced the establishment of a strategic partnership with Swiss Perfection, a leading Swiss high-end skincare brand, under which the Group has obtained the exclusive distribution rights for Mainland China, Hong Kong and Macau.

Swiss Perfection is a trailblazer in Swiss skincare, renowned for its proprietary Cellular Active IRISA® technology, and collaborates with more than 80 of the world’s most prestigious luxury hotels to provide premium spa services. Under the agreement, Eternal Beauty Holdings will assume full responsibility for Swiss Perfection’s brand operations, marketing and sales activities in the designated regions. Leveraging its comprehensive omnichannel network spanning over 400 cities and more than 8,000 points of sale, the Group will support Swiss Perfection through diversified channels, including e-commerce platforms, luxury retail and spa partnerships.

Building on its extensive channel network and brand management expertise, Eternal Beauty Holdings will continue to drive Swiss Perfection’s deeper expansion in the Asian market. This collaboration not only enriches the Group’s product portfolio in the high-end skincare segment and strengthens its brand moat, but also injects fresh momentum into its long-term growth. Looking ahead, the Group will continue to explore partnership opportunities with leading global brands, further enhancing its competitiveness in the luxury beauty sector.